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Watch out everybody!  There’s a new gun-control organization in town.  It’s called the Center for Gun Rights and Responsibility, and it allegedly made its first appearance at last week’s SHOT show, which I didn’t attend. But for those who did show up, they had an opportunity to meet the guy who’s going to be running this operation, who just happens to be a long-time gun-control advocate named Dan Gross. 

Is that the same Dan Gross who used to run the Brady Campaign?  Sure is. And if you want to get a little taste of what his group is going to be doing, you can watch a brief YouTube video of Dan giving a spiel about his new organization right here.  He appeared at a 2nd-Amendment rally in DC back in November, which was one of a number of events leading up to the big rally held in Richmond, VA last month. 

Now here’s the really funny part. Gross was introduced to the crowd by Rob Pincus, a self-promoting gun trainer who used his social media presence last year to publicly attack the NRA’s continued support of Wayne LaPierre. Once it looked like the boys from Fairfax might be going into free-fall, Pincus went out and started a new organization, Save the Second Amendment, whose raison d’etre is to reform the NRA and bring the gun-rights discussion back to where it belongs.

Except the real agenda of Pincus and his friends is to pick up financial support from enough pissed-off NRA members to get things moving their way. And their way is to replace the NRA with an organization that will promote gun ‘rights’ while keeping the discussion fair and balanced at the same time.

Sooner or later, someone would try to take advantage of the mess at Fairfax and try to attract disaffected NRA members to a version of NRA-lite. The terrain to the Right of the NRA has been owned for a few years by Larry Pratt and his money machine, a.k.a., the Gun Owners of America scam. So, the only direction that a ‘new’ NRA can move is slightly to the Left, which is where all these allegedly ‘reasonable’ gun owners can be found.

Pincus already has his own organization called Save the Second Amendment, which is basically a blog that promotes the idea of a smaller, more focused and more open NRA. If anyone believes that by joining forces with Dan Gross, these two airheads can even remotely begin to make their presence known in the gun-control debate, you should also be willing to defend the proposition that Martians have landed at Area 51.

Here’s what we know for sure about Gun-nut Nation: When it comes to anything having to do with protecting gun ‘rights,’ or the God-given ‘right’ to self-defense, or any other marketing slogan which connects ‘guns’ to ‘rights,’ the members of this brigade are ready, willing and able to piss away fifty bucks just about every time they are asked. Know why Rand Paul is such an ardent promoter of gun ‘rights?’ Because he’s up to his ears in promoting and directing conservative, direct mail campaigns.

The first person to truly understand and take advantage of the desire of gun owners to part with cash was Tim Schmidt, who used an internet marketing strategy known as ‘tribal marketing’ to build a very successful product called the United States Concealed Carry Association, which basically pushed the NRA out of the concealed-carry training game. The idea is you sell products to people who will buy your crap because they want to belong to a special family or group who share certain common ideas and beliefs. And what stronger belief is out there than the idea of protecting yourself with a gun?

The problem with what Pincus and Gross are trying to do is they don’t have anything to sell. And if you think the NRA has in any way lost the ability to attract gun-owning bucks, I suggest you download their recent store catalog from which I just ordered a beautiful polo shirt for only $49.95.

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