Yesterday I received an email from Bud’s Gun Shop with their latest specials for my review.
Buds happens to be one of the largest online sellers of guns and ammunition, so when they set a price on any item, you get a pretty good idea of which way the gun market is going.
You should know, incidentally, that for all the talk about how we have to protect ourselves from the Rio Grande ‘invasion’ and the terrorist threat from whichever group has qualified as leading the ‘terrorist-of-the-month-club’ gang, gun sales happen to be flat and are almost 50% lower than they were at the beginning of 2021, when everyone needed a gun to protect themselves from Covid-19.
So, in rolls an email from Buds who wants to sell me an AR-15 for $449.99. The gun is made by an outfit in Texas, Radical Firearms, which sells both complete assault rifles and separate components if you want to build your own gun.
Back in 1978 I bought my first color TV and my first assault rifle at more or less the same time, although obviously from two different stores. The TV was a 15” Zenith which cost me $300 bucks. The AR was a Colt Sporter which ran around $600 bucks.
Now let’s do a little math.
Adjusting for inflation, the TV should have cost me $1,419 this year. Wal Mart is selling a 30-inch flat screen color TV for $429.95.
As for the gun, the $600 that I paid in 1978, adjusted again for inflation, should now cost me $2,838.19.
The differential for the TV is $989, for the AR, it’s $2,388. Now maybe you understand that if you want to make a million in the gun business, you should start with two million.
Back on July 2nd, 2021, when the Pandemic gun craze was at its highest, a common share of Smith & Wesson stock sold for $30 bucks. This past Friday, that same share closed at $13 and change, which I the price the stock has been fetching for the last couple of years and was also the price before the Pandemic got every gun nut more nuts than usual.
For all the talk about how guns represent a big threat to public health, and for all the noise about how we need to enact more restrictions on gun owners in order to prevent guns from getting into the ‘wrong hands,’ I’m increasingly convinced that we are looking at a technology, an industry and a bunch of products which will soon become like the dial-up telephone, a memory for those of us who were born before the mid-point of the 20th Century.
Evey time I walk past the Apple store in my local shopping mall, I am not only impressed by the number of customers, most of whom are under 30 years of age, but I am even more impressed by the degree to which every, single kid above the age of 12 seems to be walking around with an iPad, an iPhone or a droid.
Know who bought all those guns that sold like crazy until the Pandemic went away? The same people who already owned guns, no matter what the gun industry or the public health gun ‘experts’ say.
And if there were any new customers who walked into gun shops the last couple of years, they bought one gun, walked around with it for a week or so, got tired of always having to keep it concealed, then stuck it in a drawer and by now don’t even know which drawer.
The latest surveys indicate that most American parents will give their children a phone by the age of 12. That’s a guaranteed market of new phone consumers alone between 5 million and 6 million kids.
There’s a company in Massachusetts called Bryna, which makes and sells what they call a less-lethal gun that shoots a round projectile which contains a very potent chemical mixture which creates the immediate sensations of pepper and tear gas when it hits. The gun is accurate out to 60 feet and costs $379.
And by the way, you can get one of these guns directly from the manufacturer without going through any kind of background check because the product doesn’t require any propellant (a.k.a., gun powder) which means it’s not a gun.
It looks like a gun, it disables a human target like a gun, but it’s not a gun.
If this company or some other company figures out how to make and sell this gun for under $100 bucks, they’ll put just about every gun company out of business in five years.
Think it won’t happen? I remember seeing my first touch-tone phone at the New York World’s Fair in 1964.
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