Back in November, the Gallup Organization published its annual national survey on what Americans think about gun control, something they have been doing since 1990, and to the delight of Gun-nut Nation, support for stronger gun laws has slipped back down to where it was somewhere around 2016-2017, having hit its all-time high in 2018.

              This dip in the public’s perception of not needing stricter gun laws was then taken up by our friends at the NRA to kick a little bit of dirt onto the shoes of Everytown and Shannon Watts: “Reality provides clear evidence for why Shannon Watts and other professional gun controllers seek to tie themselves to every unrelated issue and crisis. It’s because their gun control agenda just isn’t popular. Everytown just doesn’t get it. No amount of focus groups, talking points, or double-speak will ever trick the American people into giving up their Constitutionally-affirmed right to keep and bear arms.”

              Of course, if you take the trouble and drill down into the details of the latest Gallup poll, there’s a lot more for the gun industry to be worried about even if the support for stricter gun laws has dropped a couple of points. If anything, the underlying trends found by Gallop point to a real possibility that gun laws might become much stricter in the years to come. Let’s look at the details, okay?

              First and most important question: Do you have a gun in your home? The ‘yes’ was 42%, up from 37% in 2019, but down from 43% in 2018. So, this number hasn’t really changed.

              Should gun laws be stricter? The ‘yes’ was 57% but for women it was 67%, for men it was 46%. As the age of respondents goes up, the ‘yes’ percentage goes down, from 62% for ages 18-34 down to 59% for anyone over 55 years old.

              Here’s the big one – race. White respondents wanted stricter gun laws by 48%, non-Whites – ready – by 75%! Hey – what happened to all those African-Americans out there allegedly getting into guns? 

              Finally – education. Two-thirds of college grads want gun laws to be stricter. 49% of respondents with ‘some college’ opted for less strict gun laws. The phrase ‘some college’ usually refers to guys who get certified in some kind of hands-on skill-set like HVAC or IT.

              For all the talk and hot air coming from Gun-nut Nation about how all these new groups like women and minorities are getting into guns, the American home which contains a gun is still, on average, a household headed by a White male with some college, above age 50 and it goes without saying, considers himself to be a conservative and votes for the red team.

              In other words, when it comes to who comprises Gun-nut Nation, plus ça change, plus la même chose. Or as Grandpa would say, “gurnisht macht gurnisht.”

              And if that’s not a problem for the gun business, I don’t know what is. Because right now, White males over the age of 40 comprise about 10 percent of the total population, and for the first time, a majority of the population under age 16 is non-White.  In other words, the demographic profile on which the gun industry is not only solidly rooted but continues to show basically no change, happens to be a profile which is going to fade away over the next several decades.

              For those of you who are committed to seeing gun violence disappear, twenty to thirty years may seem like a long time. But let me tell you something. When my mother was pregnant with me in 1944, her doctor told her to stop smoking until after I was born. How long did it take the FDA to finalize warning labels on cigarette packs? Try 40 years.

              Guns happen to be a very old technology. More than anyone else, the kids like things that are ‘new.’ There may have been a line in front of some gun shops at the height of the Pandemic, but I have never seen the Apple store anything but filled.

              If I wanted to plunk some money into the stock market, I’d take Apple over Smith & Wesson every time.

Why Are Guns Lethal: 9781536814002: Reference Books @ Amazon.com